Veruna PSA Explainer
I had the pleasure to animate this PSA explainer video.
It was a fun, challenging project. Check out the case-study below.
The Brief
Step1 Research & Concept
Researched NGOs animation like charity water, different way to show these concepts and text style that would work with the theme.
Concept Sketches
Step 2 Design
To get the conversation going and get feedback. I would send Moodboards of Characters - Assets - Backgrounds and Text. So that the client can quickly give input on what they like or don't and what they think is work or not.
Moodboards
We settled on a flat, graphic with a bit of texture and shadow. This look would help simplify the concept as much as possible and enable us to excute the long form vidoe on time. We could have gone more detailed but the client agreed that this execution fit their budget, schedule, and vision very well.
Design boards
Through the design process we kept trying to find simple, clever ways to visualise key concepts.
Step 3 Execution
We aimed to make the animation fun, fast, and included clever transitions.
That's a wrap!
